The woman behind With Sam Collective.

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I’ve worked in the beauty industry for over 13 years, building a fully booked client diary as a spray tan artist & skin specialist, opening my own studio and training other luxury spray tan professionals along the way.

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I’ve experienced the version of success that looks brilliant from the outside. A busy diary, a growing business and a beautiful space - while learning that being constantly busy doesn’t always mean your business is truly working for you.

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Closing my studio wasn’t the end of With Sam Collective. It gave me the opportunity to take everything I’ve learned and build something better.

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Now, I help beauty professionals strengthen their businesses through honest, practical strategy, while training spray tan artists to deliver consistently exceptional results through education based on my own real experience.

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I’m not here to teach theories I’ve never lived. I’m here to share what I’ve tried, what worked, what didn’t and what I wish someone had told me sooner... without the gatekeeping.